3.2 What is HE (Hyper-local Engagement) Score?

The HE (Hyper-local Engagement) Score is a unified metric designed to reflect ECOStage’s dual mission of fostering sustainability and building hyper-local ecosystems. It measures participants’ contributions to their local communities while incorporating activities that promote environmental and social responsibility. This comprehensive score drives engagement across a wide range of initiatives, aligning with ECOStage’s vision to connect people and stores through meaningful digital and physical interactions.

Key Features of HE Score

1. Holistic Engagement Metric: The HE Score integrates contributions from various activities, including eco-friendly practices, community involvement, accessibility enhancements, and participation in local events. It provides a single, comprehensive view of how participants contribute to the ecosystem.

2. Incentivizing Community and Sustainability: HE rewards participants not only for eco-friendly actions but also for supporting hyper-local activities such as attending community events, engaging in gamified campaigns, and enhancing accessibility for diverse users.

3. Adaptability and Scalability: As ECOStage continues to evolve, the HE Score is designed to adapt to new activities and initiatives. Whether through digital channels like kiosks and mobile apps or offline events and campaigns, HE serves as a flexible framework for measuring impact.

4. Driving Local and Environmental Impact: By embedding sustainability goals within hyper-local engagement, HE ensures that participants are incentivized to contribute to both environmental preservation and community growth. This dual focus strengthens the ECOStage ecosystem by encouraging a balance of social and environmental responsibility.

5. Enhanced Participation Through Simplicity: A unified score simplifies participation for users and stores alike. It eliminates complexity, making it easier for participants to understand how their actions translate into rewards, fostering greater engagement.

Promoting Hyper-Local and Sustainable Activities

ECOStage accelerates carbon neutrality and hyper-local engagement through tiered reward programs, certifications, and gamification. The platform supports eco-friendly behaviors while fostering participation in neighborhood initiatives, bridging sustainability and community growth.

• Expanded Initiatives:

  • Hyper-Local Campaigns: Incentivize stores to host events and customers to participate.

  • Gamification: Introduce challenges to boost engagement (e.g., loyalty milestones).

  • Accessibility Features: Ensure digital channels are inclusive for all users.